Her Story Boutique is a family business started originally in Niagara Falls, NY over 20 years ago, with the commitment to the spirit of women. The products we carry across all categories have a story –  stories that we hope will empower women and help them feel good about who they are.

This lifestyle boutique is ran by mother-daughter duo, Susan and Ciara Morreale. Susan began her journey on Pine Ave, in Niagara Falls, NY, as Lotions & Potions. That was the location for 10 years, before they relocated to the Village of Williamsville. Williamsville was their home for 9 years, before they relocated to the Elmwood Village. In 2013, we changed our name from Lotions & Potions, to Her Story Boutique, to more accurately reflect what our store is about.

We love to share our story with you, while helping you to customize and create your own story.