Her Story Boutique is a family business started originally in Niagara Falls, NY over 20 years ago, with the commitment to the spirit of women. The products we carry across all categories have a story – stories that we hope will empower women and help them feel good about who they are.
This lifestyle boutique is ran by mother-daughter duo, Susan and Ciara Morreale. Susan began her journey on Pine Ave, in Niagara Falls, NY, as Lotions & Potions. That was the location for 10 years, before they relocated to the Village of Williamsville. Williamsville was their home for 9 years, before they relocated to the Elmwood Village. In 2013, we changed our name from Lotions & Potions, to Her Story Boutique, to more accurately reflect what our store is about.
Our Mission + Purpose
Our mission is to provide a space in which beauty, experience, and wellness are supported by products that guide one’s journey to well being, celebrate women and their stories, while inspiring and empowering others to live a happy, healthy, and grateful life; a space where women can gather and feel comfortable in their own skin. Her Story is a doorway into shared collective creativity - integrating the elements of healing, sanctuary, education, and beauty, and how they can all balance one another to create the experience of mindful shopping + collaboration. We support and encourage the entrepreneurial spirit of women, while providing a platform for them to recognize their inner strength and purpose, while staying true to who they are.