Our Story

Her Story is a family business started originally in Niagara Falls, NY 28 years ago, with the commitment to the spirit of women. This lifestyle boutique is ran by mother-daughter duo, Susan and Ciara Morreale. Susan began her journey on Pine Ave, in Niagara Falls, NY, as Lotions & Potions. Throughout that journey, Lotions + Potions turned into so much more than just bath + body care —it grew into Her Story.

The products we carry across all categories have a story –  stories that we hope will empower women and help them feel good about who they are. We share the stories of the women-owned businesses, women designers + women artisans whose products we feature in the store.

“When you stand + share your story in an empowering way, your story will heal YOU + your story will heal someone else.”

Our Mission + Purpose

Our mission is to provide a space in which beauty, experience, and wellness are supported by products that guide one’s journey to well being, celebrate women and their stories, while inspiring and empowering others to live a happy, healthy, and grateful life; a space where women can gather and feel comfortable in their own skin.

Her Story is a doorway into shared collective creativity - integrating the elements of healing, sanctuary, education, and beauty, and how they can all balance one another to create the experience of mindful shopping + collaboration. We support and encourage the entrepreneurial spirit of women, while providing a platform for them to recognize their inner strength and purpose, while staying true to who they are.